Last night I finally watched the 2010 version of True Grit, and in case you're wondering, I thought it was pretty good.
But what does that have to do with comic books, you may be wondering.
Today's post is instead about a newspaper which was called Grit, one which I never got to see, except in countless advertisements (like the one above) that appeared in the comic books published during my youth, my teenage years, and even my young adulthood. I was always intrigued by this mysterious newspaper, which advertised heavily in comic books published from the 1940s to the 1970s. Those ads were originally designed to attract only boy newsdealers, but by the 1970s, the ads were worded to include girls, too!
Once known as "America's Greatest Family Newspaper," Grit's story began in 1882 and has continued up until the present day. If you have any interest in the publication's history, they provide more info on their website.
The very first issue of Grit.
Grit is now a bi-monthly magazine distributed in the United States and Canada which "celebrates country lifestyles of all kinds" with articles "that appeal to those already living in the country and those who aspire to get there."
Grit as it exists today.
And now, for a special treat: Here's a look at two different editions of "You've Got to Have Grit," a promotional comic book devoted to selling Grit. The first was published in 1959, and the second in 1977! It's fun to look at the various art and text updates. (Well, it was for me, anyway!) And if your appetite is only whetted by the GIF I've reproduced below, click on this link to visit a website which reprints both versions of the entire comic! (By the way, the artwork is uncredited, but it's obviously by prolific comic artist Kurt Schaffenberger, an artist best-known for his work with the original Captain Marvel and the Marvel Family in the Golden Age, and for drawing numerous stories in Superman's Girlfriend, Lois Lane in the Silver Age!)
That's it for today, fellow babies!
Thanks for your time.